When you plan a direct mail campaign, it's important to make sure that you choose the right size. Selecting the right direct mail dimensions can help to reduce campaign costs, as well as increase consumer response rates.
Different kinds of direct mail have different sizing requirements. Knowing these specifications can help you to create effective designs and save money on postage.
One of the best ways to determine the ideal size for your campaign is to test the results of different sizes. You can also test the design of your print piece with a USPS envelope reflectance meter. This is important to ensure that your design will get through to your customers.
To determine the optimal direct mail size, you need to keep your marketing budget in mind. It is important to choose a size that is both affordable and flexible. A large direct mail size is best for displaying a large offer. However, if your budget is limited, you can choose a less frequently used size.
The USPS has detailed guidelines for sizing and formatting. These rules will ensure that your mail piece gets through the mail system and is received. These rules include how to position your mailing address, as well as the placement of your logo and barcode spot.
For example, you can use a four-panel self-mailer, which folds to 6" x 9". This allows you to add more room for your message. Choosing the right sized postcard can be a challenge. But with the help of a direct mail automation platform like PostGrade, you can be assured that your campaign will stay within USPS guidelines.
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